Today the awareness of a brand is huge. It’s huge because consumers are so much more in control. People are communicating faster than the brands can react and reach out to their consumers. With digital media, people are more savvy and aware of technology, and know how to promote brands that identify with them. This generation creates pockets of opportunity for exposure beyond the control of the brand. The relationship between Brands and consumers are becoming more instinctive, more fluid, and more immediate, thus creating the opportunity for Brand Loyalty that moves into the realm of Brand Love with the Brand Ambassadors being your loyal consumers.

The branded environment is what reinforces that loyalty and is becoming as equally important in retention of customers, as is the offer. The retail strategy is the first physical portal to consumer engagement of the brand.

Consequently the role of the designer and understanding for retail architects has changed in order to create beautiful brands that deliver the response our clients need. We understand brands and the importance of fluid communication and engagement across different platforms. Carbon offers an integrated collaborative approach, by working with the client, to enrich their ideas and fulfil the brief.